because they don’t know…
Thursday, 1 March 2012
[When] asked if he wanted to do market research, [Jobs] said, “No, because customers don’t know what they want until we’ve shown them.”
I’ve said this same thing in regards to the structure and style church worship services. If people haven’t been shown or taught a different way, how can they be expected to desire anything more than what they’ve seen?
It is the responsibility of the leadership not to simply give the people what they want, but to further propel them into something which creates new experiences, which draw the people into a new seeing and a new way of living.
I’m reminded of Peter Rollins’ thoughts on our dreams and aspirations: we shouldn’t be trying to fulfill our dreams but rather to dream new dreams.